1. Introduction & Who We Are

Welcome to Its VAT Calculator ("we", "us", or "our"). We are committed to protecting and respecting your privacy. We act as the data controller for any personal data collected through this website.

Because we value your privacy and security, our core VAT calculation tools are designed to operate entirely within your browser. This means we do not collect, store, or monitor any financial figures you enter into our calculators.

If you have any questions regarding this policy or how we handle your data, please reach out to us via our Contact Page or email us directly at support@itsvatcalculator.co.uk.

2. What This Policy Covers

This comprehensive Privacy Policy explains what personal data we may collect when you visit, use our tools, or submit an enquiry through our website. It outlines why we collect it, how it is safeguarded, and the rights you hold over your personal information.

This policy has been strictly prepared in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We also strive to meet global privacy standards to ensure all visitors are protected.

3. Information We Collect

3.1 Information You Provide Directly

When you interact with our website (e.g., submitting a contact form, reporting a technical issue, or providing feedback), we may collect:

  • Your name
  • Your email address
  • Any additional details you voluntarily include in your message

3.2 Information Collected Automatically

As you navigate through the website, certain technical and usage data is collected automatically via cookies and similar tracking technologies. This helps us optimize user experience and includes:

  • Your IP (Internet Protocol) address
  • Browser type, version, and language preferences
  • Operating system and device type
  • Browsing metrics (pages visited, time spent on pages, and referral sources)
  • Approximate geographic location (derived from your IP address)

3.3 Information We Strictly DO NOT Collect

Financial Data: Our VAT calculators and statistical tools operate purely on the client-side (in your browser). We never transmit, record, or save the numbers, rates, or financial data you calculate.

Children's Privacy: Our platform is designed for professionals and adults. We do not knowingly collect or solicit personal data from anyone under the age of 16.

4. How and Why We Use Your Data

Under data protection laws, we must have a valid lawful basis for processing your data. The following table details our purposes and corresponding legal bases:

Purpose of ProcessingLawful Basis (UK GDPR)
To respond to your direct enquiries, feedback, or technical support requests.Legitimate Interests (Article 6(1)(f)) – to ensure excellent customer service.
To analyze website traffic and user behavior in order to improve our tools and layout.Legitimate Interests (Article 6(1)(f)) – to maintain and enhance our platform.
To display personalized and relevant advertisements via Google AdSense.Consent (Article 6(1)(a)) – obtained via our cookie consent banner.
To comply with legal obligations and prevent fraudulent activity.Legal Obligation (Article 6(1)(c)).

5. Who We Share Your Data With

We respect your privacy and will never sell your personal data to third parties. We only share information in the following limited circumstances:

  • Technology Partners: We utilize trusted third-party providers (such as analytics and advertising networks) to maintain and monetize the website. These providers may process limited usage data on our behalf (see Section 6).
  • Legal & Regulatory Disclosures: We may share data if legally required to do so by a court order, government request, or to protect our legal rights.

6. Third-Party Services and Cookies

To provide a seamless experience, we integrate the following industry-standard services. These third parties may set cookies or collect anonymized usage data:

  • Google Analytics: Analyzes website traffic (pages viewed, session duration, device types) to help us improve content.
  • Google Tag Manager: Facilitates the loading of essential analytics and advertising scripts efficiently.
  • Google AdSense: Serves advertisements on our platform. AdSense uses cookies to display ads tailored to your interests based on your web browsing history.
  • Google Fonts: Delivers optimized typography for our website design. Google may log IP addresses briefly during font delivery.

For detailed information on how Google processes your data, please review: How Google uses data when you use our partners' sites or apps.

7. Advertising & Cookie Management

This website is supported by advertising revenue through Google AdSense. Google and its partners may place cookies (or use web beacons) on your browser to collect information and serve personalized ads.

You have full control over your advertising preferences. You can opt-out of personalized advertising at any time by visiting:

Additionally, you can manage or revoke your consent for non-essential cookies via our website's cookie consent banner, or by configuring your browser settings to block cookies.

8. Data Retention

We keep your personal information only for as long as is necessary to fulfill the purposes for which it was collected:

  • Enquiry Data: Emails and contact form submissions are retained for up to 12 months after resolution, and are then securely deleted.
  • Analytics Data: Retained according to Google Analytics' strict data retention policies (currently set to 14 months by default).
  • Cookies: Retained for specific durations as defined by the individual cookie provider. Session cookies automatically expire when you close your browser.

9. Data Security & Breach Procedures

We take the security of your data seriously. Our website enforces HTTPS encryption (SSL/TLS) to ensure that all data transmitted between your browser and our servers is strictly secure and encrypted.

We maintain robust technical and organizational measures to prevent unauthorized access, alteration, or destruction of data. In the highly unlikely event of a data breach that compromises your personal rights, we have procedures in place to notify you and the relevant regulatory authority (the ICO) within 72 hours, as required by law.

10. International Data Transfers

Because we use global infrastructure (such as Google services), some technical data may be transferred to and processed in the United States or other countries outside the UK/EEA. When this happens, we ensure that appropriate legal safeguards—such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs)—are in place to protect your data to the same standard as UK law.

11. Your Data Protection Rights

Under the UK GDPR, you are empowered with the following rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Ask us to correct inaccurate or incomplete data.
  • Right to Erasure (Right to be Forgotten): Request the deletion of your personal data where there is no compelling reason for its continued processing.
  • Right to Restrict Processing: Request a pause on the processing of your data under specific circumstances.
  • Right to Data Portability: Obtain your data in a structured, machine-readable format.
  • Right to Object: Object to our processing of your data based on legitimate interests or for direct marketing.
  • Right to Withdraw Consent: Where you have provided consent (e.g., for ad cookies), you may withdraw it at any time.

To exercise any of these rights, simply email us at support@itsvatcalculator.co.uk. We are committed to responding to all legitimate requests within 30 days.

If you remain dissatisfied with our response, you have the right to lodge a formal complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk.

12. External Links

Our website may feature outgoing links to external resources, such as HMRC or relevant tax authorities. Please note that we do not govern the privacy practices of these third-party websites. We encourage you to review their specific privacy policies before submitting any personal information to them.

13. Changes to This Policy

The digital landscape evolves constantly. We may occasionally update this Privacy Policy to reflect technological advancements, changes in our operational practices, or new legal requirements. Any modifications will be published on this page, and the "Last updated" date at the top will be amended accordingly.

14. Contact Us

We welcome your questions, comments, and requests regarding this Privacy Policy. Please do not hesitate to reach out to us: