Cookie Policy
Last updated: August 2026
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They help the site function properly, remember your preferences, and provide usage information to site owners. This Cookie Policy explains what cookies itsvatcalculator.co.uk uses, why we use them, and how you can manage them.
This policy should be read alongside our Privacy Policy, which explains how we handle your personal data more broadly.
How We Use Cookies
We use cookies and similar tracking technologies (like local storage) for three primary purposes:
- Essential cookies: Required for the Website to function correctly, provide security, and remember your cookie consent preferences.
- Analytics cookies: Help us understand how visitors use the Website so we can improve its performance and design.
- Advertising cookies: Used by Google AdSense and our partners to display relevant advertisements, measure ad performance, and prevent fraud.
Cookies We Use
Essential Cookies
These cookies are necessary for the Website to work and for your cookie preferences to be stored. They cannot be switched off in our systems.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieyes-consent | CookieYes | Stores your cookie consent preferences (accepted/declined). | 1 year |
| cky-active-check | CookieYes | Checks whether the CookieYes consent banner is active on the site. | Session |
| cky-consent | CookieYes | Records whether the user has interacted with the cookie consent banner. | 1 year |
Analytics Cookies
These cookies help us understand how visitors interact with the Website by collecting and reporting information anonymously. They are only set if you consent to analytics cookies.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated number. Calculates visitor, session, and campaign data. | 2 years |
| _ga_* | Google Analytics | Used by Google Analytics 4 to maintain session state for this specific property. | 2 years |
Advertising & Third-Party Cookies
These cookies are set by Google AdSense and its partners to show you relevant advertisements on and off the Website. They may track your browsing activity across other websites. They are only set if you consent to advertising cookies.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| __gads / __gpi | Google (DoubleClick) | Used to serve and measure ad effectiveness, ads personalisation, and fraud prevention. | 13 months |
| __eoi | Google (DoubleClick) | Records ad interest signals when third-party cookies are not available. | 6 months |
| IDE / NID | Registers user actions after viewing/clicking ads, customises ads based on recent searches. | 6 to 13 months | |
| test_cookie | Google (DoubleClick) | Checks whether the user’s browser supports cookies. | 15 minutes |
Similar Technologies (Local Storage)
In addition to cookies, we may use Local Storage and Session Storage to store data locally in your browser. This is primarily used for saving your calculator preferences locally without sending data to our servers, ensuring a faster and more private experience.
Managing Your Cookie Preferences
When you first visit the Website, a cookie consent banner will appear, allowing you to accept or decline non-essential cookies by category. You can change your preferences at any time by clicking the consent preferences button located at the bottom of the screen.
Managing Cookies Through Your Browser
You can also control and delete cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of the Website. Instructions for common browsers:
Industry Opt-Out Tools
You can opt out of many third-party advertising cookies simultaneously by visiting the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated "Last updated" date at the top.
Contact Us
If you have any questions, concerns, or requests regarding our use of cookies, please contact us at:
Email: contact@itsvatcalculator.co.uk
Website: Contact Page